Utilizing Video Advertising and marketing to Deepen Consumer Relationships

So, right here we nonetheless are. After sheltering in place and dealing with weeks of volatility, we’re in a position to get out a bit extra usually because the economic system has began to open. However we’re nonetheless social distancing to maintain our communities safer. Many advisors are nonetheless working from residence, as are many consumers, which implies much less in-person communication than you’re used to. How, then, are you able to keep and even deepen consumer relationships? Maybe it’s time to attempt one thing new.

Change Issues Up with Video Advertising and marketing

If you happen to’ve despatched emails and updates out already, why not change issues up? It is a nice time to create a video and experiment with the format. You could have extra time to work on it and your shoppers have extra time to view it, making it a win-win situation. The objective is to proceed to strengthen consumer relationships, and there’s at all times an opportunity that somebody forwards your e mail or finds you on social media.

Why video? For one factor, individuals prefer it. In response to a current infographic from Social Media As we speak, 82 % of all shopper web visitors will come from on-line video by 2022. However there’s a extra essential purpose. Movies are a good way to inform a narrative, and you’ll convey much more intangible data in a video than you may in an e mail. For instance, if you happen to’re a pleasant particular person, it’s exhausting to convey that in an e mail, nevertheless it’s straightforward for individuals to see you smile or hear the heat in your voice in a video.

New to creating video content material? The following pointers will help you get began:

  • Use your telephone. You don’t want any particular gear for video advertising and marketing—you have got every part you want proper in your smartphone, though you may actually use your high-tech digicam. There’s no want to rent a videographer for this venture.

  • Maintain the digicam regular. Numerous motion can render the video unwatchable. If you happen to don’t have somebody to carry it regular for you, take into account buying a stand or tripod.

  • Maintain it brief. The objective needs to be lower than 2 minutes. Persons are prepared to take a position 2 minutes of their time, however would possibly hesitate to present 20 minutes. In truth, analysis reveals 60 % of viewers cease watching after the 2-minute mark.

  • Use pure mild. Pure mild is nearly at all times higher than incandescent bulbs, so consider carefully in regards to the time of day and setting on your video.

  • Get outdoor. If potential, go outdoors to movie your video, or embrace a pure setting. Analysis has proven that nature (particularly, timber) attracts and stimulates the viewer in a constructive method.

  • Share it. Put up your completed video to your web site and social media profiles and e mail it out to your shoppers and prospects. Analysis signifies emails with the phrase “video” within the topic line are opened 7 % extra usually, so make sure to use that to your profit!

Get Your Creativity Flowing

As to what subjects may very well be in your video, you have got a big selection of decisions. Listed below are a number of concepts to get your personal creativity flowing:

  • Get actual. Let individuals see what’s actually happening in your home throughout today of pandemic. Be genuine. What’s it prefer to have all the youngsters residence from school or faculty, studying remotely, whilst you’re attempting to work? In case you have younger youngsters, present the LEGOs on the ground, the crayons and paint spilled on the desk, and the books and DVDs piled within the nook. Don’t clear it up and sanitize it! Everyone seems to be in the identical boat, and your willingness to be trustworthy and real will assist individuals reply the identical technique to you.

  • Begin shifting. What are you doing to remain lively? If you happen to go for a hike with your loved ones within the woods, shoot a brief video in regards to the constructive advantages of recent air and train. You’ll be able to discuss what your loved ones does to get outdoor. In case you have a favourite path or park, point out it as an concept for shoppers to discover. Embrace a message that you simply hope your shoppers are nonetheless discovering time to do what they love, and also you’ve received an incredible video.

  • Suppose pets. Animal shelters have seen a staggering spike in adoptions, and many individuals are having fun with this time with their new pet. In case you have a pet, a kitten, or any older animals, search for moments to seize which can be amusing or touching. You too can invite your shoppers to share their new pet by way of video with you. (And please don’t fake that you simply haven’t watched a tremendous animal video on-line your self!) Everyone seems to be on the lookout for some lighthearted reduction, and pets are an infinite emotional scorching button. One video I noticed had a rest room paper problem, the place the brand new pet and the older canine each needed to soar over more and more excessive rolls of bathroom paper. Was it foolish? Completely. However did individuals watch it? Completely!

  • Have fun the moments. The world hasn’t come to an finish; persons are nonetheless getting married and having infants and celebrating birthdays, anniversaries, and graduations. Why not pay tribute to one thing particular that’s occurring in your life? One advisor I work with posted a beautiful video of his father celebrating his 89th birthday on social media. He put it up on LinkedIn and was astounded on the outcomes—greater than 3,700 individuals seen it, virtually 100 appreciated it, and near 30 took the time to touch upon it. How’s that for having an influence?

  • Contain others. An advisor who now works from residence put her three younger youngsters in a video the place they mentioned desires versus wants. (For the report, I occur to agree that chocolate is a necessity, not a need.) There was an instantaneous heat to the video and enjoyment of seeing the youngsters discuss in regards to the matter from their perspective. The advisor was in a position to spotlight her experience as nicely.

Making a video may be each straightforward and efficient. There’s nothing holding you again from creating one at the moment, actually. Why not give it a attempt? If you happen to don’t prefer it, simply hit delete and take a look at once more. Keep in mind, although, that you simply’re not seeking to produce a slick, extremely polished video, however reasonably one which reveals your real self—one which reveals coronary heart. And there’s no higher technique to deepen consumer relationships than that.

Editor’s be aware: This put up initially appeared within the Monetary Planning Affiliation’s Follow Administration Weblog in Could 2020.

Please seek the advice of your member agency’s insurance policies relating to movies/social media previous to using the options/platforms mentioned.