get began promoting on Amazon UK

So, you’re contemplating beginning up a enterprise within the Amazon UK market? Nice information! With upwards of £12.8 billion in gross sales generated in 2020, you could possibly actually do worse than declare your piece of actual property on the UK’s prime eCommerce platform.

Nonetheless, like most eCommerce ventures, to the uninitiated, the promoting course of on Amazon isn’t with out its complexities. So, simply how do you set your stall out for achievement on Amazon UK, and what’s it going to value?

Concern not as a result of we’ve bought the next information to organising your vendor account on Amazon UK.

amazon logo graphic with the words "how to get started selling on Amazon"

What are you able to promote on Amazon UK?

Amazon UK hosts an extremely broad vary of sale gadgets together with, however not restricted to, the next:

  • Automotive
  • Books
  • DIY tools
  • Digital tools (computer systems, gaming, family electronics, and so on.)
  • Homeware
  • Kitchenware
  • Backyard-ware
  • Clerical/workplace tools
  • Musical devices
  • Sneakers and clothes
  • Sports activities tools
  • Toys and video games

Merchandise you possibly can’t promote on Amazon Market

Naturally, as a professional market, Amazon’s promote checklist abides by nationwide and worldwide regulation. As such, frequent sense dictates which gadgets you can’t promote on the Amazon Market. For instance:

  • Unlawful medication, weapons and ammunition
  • Prescription medicines
  • Actual fur
  • Tobacco
  • Used clothes
  • And rather more

Greatest aspect hustles you can begin this yr to become profitable

How a lot does it value to make use of Amazon UK?

Plans Particular person / Primary Skilled
What number of gadgets are you able to promote? 35 most per 30 days 36 or extra a month
What do you need to promote? Set classes Any class plus you possibly can promote with packages like Launchpad or Handmade, and restricted classes
Extras? No superior promoting instruments Entry to APIs, promoting instruments, promoting
Prices 75p price for every merchandise bought

(plus further promoting charges)

£25 per 30 days flat price, with no per-item price

(plus further promoting charges)

Primary plan

Amazon’s Primary or ” Particular person ” plan must be adequate for sellers who want to promote 35 or fewer gadgets a month; Amazon’s Primary or “Particular person” plan must be adequate. The price of promoting gadgets will quantity to £0.75 per particular person merchandise bought plus further charges.

Skilled plan

The Skilled plan ought to cowl the wants of those that want to promote 36+ merchandise a month. This package deal dictates a month-to-month subscription price of £25, excludes VAT unique charges and is to be paid whatever the variety of transactions your on-line store completes.

Fulfilment by Amazon

Fulfilment by Amazon (FBA) references whether or not or not a vendor decides to package deal, publish and ship their merchandise themselves. In the event that they do, when a sale is made on their channel, Amazon will notify the vendor, and they’re going to then be anticipated to fulfil supply of the order alone.

Naturally, which means that deliveries of a vendor’s merchandise won’t qualify for Prime supply.

If, nonetheless, a vendor indicators as much as Fulfilment by Amazon, the corporate will retailer their merchandise in its “fulfilment centres” and ship the product on their behalf. The cargo itself won’t incur any further charges for the vendor. Nonetheless, they are going to be anticipated to pay for the storage of their merchandise on the Amazon fulfilment centre.

*Costs for fulfilment storage fluctuate relying on the dimensions, weight, and kind of product you want saved and the mode of delivery it requires.

get began promoting on Amazon UK

started selling on Amazon process flow

1. Register as a vendor

To be able to register as a vendor on Amazon UK, merely head over to the corporate’s vendor setup web page. From there, you’ll be prompted to supply the next info (so have it handy):

  • A Bank card (full with a legitimate billing handle)
  • Checking account info
  • Enterprise title and registration info
  • Legitimate electronic mail handle and phone quantity
  • Your organization’s VAT quantity (if relevant)

2. Record your merchandise

When you’ve entered all pertinent info, it’s time to show your consideration to product listings. When you’re a informal vendor, it will contain choosing the “Promote Yours Right here” button, situated within the “Extra Shopping for Decisions” blue field, and coming into your product particulars.

For these registering as skilled sellers, you possibly can checklist merchandise individually by inputting your product’s title, worth, and inventory amount into the web site’s interface. Equally, you may as well use Amazon’s bulk itemizing instruments, the place you’ll be prompted to supply your product’s EAN, UPC or ISBN barcodes.

When you discover that your merchandise don’t exist already throughout the Amazon market catalogue, you’ll want to produce additional info resembling product title, description, picture worth, and inventory.

*Want so as to add pictures to {the marketplace}? Then be sure that they meet the next standards:

  • They’re both .JPG or .TIF
  • sRGB or CMYK color mode
  • 1280 pixels (longest aspect)
  • File names comprise the product identifier, a full cease and the proper file kind/extension, e.g. 109876543210.jpg

3. Set your pricing

Subsequent, it’s time to set your product pricing and decide the suitable worth; it is advisable to think about the elements lined above (situation, age, delivery and referral charges, and so on.). Equally, Amazon’s pricing instruments can be found do you have to want them.

After you have settled upon a worth, merely kind it in when prompted.

4. Organise delivery and storage

When you’ve efficiently registered your vendor account and listed your merchandise, it’s time to ascertain your delivery course of and storage preferences.

When you select to fulfil each delivery and storage your self, you’ll have two days to dispatch the product to your buyer following notification of buy. Then again, in case you select to make use of the Amazon FBA service, the corporate will full all parts of delivery in your behalf.

Delivery and fee for promoting on Amazon UK

We talked about this briefly above, nevertheless it’s price reiterating. To be able to keep excessive requirements of buyer expertise, Amazon UK requires that sellers ship the merchandise inside two days of discover of buy.

Clearly, sellers utilizing the corporate’s FBA service needn’t concern themselves with this protocol. Nonetheless, in case you intend to retailer and ship merchandise your self, you’ll additionally have to notify Amazon when you’ve gotten dispatched the merchandise to obtain fee.

Delivery and storage for promoting on Amazon UK

The Amazon vendor central account is the hub the place you possibly can observe shipments and transactions and reply to customer support inquiries. With that in thoughts, when you’ll obtain an electronic mail from Amazon declaring that an order has been positioned, you’ll additionally obtain a notification by way of your vendor account.

If, nonetheless, you’ve determined to make use of the Amazon FBA service, the corporate will retailer your merchandise for you at one in all its fulfilment centres. Therefore, no additional motion is required.

Fulfilment by Amazon

Fulfilment by Amazon (FBA) is the extra service that sellers can use, whereby the corporate shops and ships merchandise on a vendor’s behalf.

Fortunately, there’s no direct or month-to-month subscription price for Fulfilment by Amazon. Nonetheless, sellers are requested to pay fulfilment charges for the storage of their items, the price of which is able to fluctuate relying on kind, weight, dimensions and the delivery technique.

5. Receiving fee

Any income you make by way of the Amazon UK and European marketplaces will likely be despatched by way of to you on a rolling, 14-day cycle. This fee cycle begins while you arrange your account and begin promoting.

Evidently, you’ll obtain a notification when fee has been made.

What are the foundations and rules for promoting on Amazon UK?

amazon boxes on a laptop

The principles and rules for promoting on Amazon UK concentrate on two explicit facets: whether or not your product(s) is permissible and in addition the value at which you promote it.

Amazon Product Permissiblilty

We’ve already reeled off a listing of things you can’t legally promote on Amazon UK; tobacco, alcohol, weapons, ammunition, prescription meds and so on. Clearly, any merchandise inside these classes fail to satisfy the Amazon vendor neighborhood guidelines and rules.

Admittedly, some authorized merchandise nonetheless require authorisation, resembling watches and sweetness merchandise. Nonetheless, as a basic rule, in case your product(s) qualify throughout the guidelines and rules, you can begin promoting absolutely anything on Amazon.

Crucially, although, the merchandise should be capable to register throughout the firm’s established on-line catalogues. That’s to say, you possibly can’t create and add new product varieties and ranges.

Amazon Vendor Product Pricing

To find out an acceptable worth in your merchandise, there are numerous elements that you need to take into consideration. These embody:

  • Situation
  • Competitors costs
  • Supply prices
  • Different variable charges (Amazon referral charges and so on.)

Likewise, Amazon supplies pricing instruments, such because the Match Low Value function, which straight compares and aligns your product with related gadgets, and the Itemizing ID. On the latter web page, you’ll view a “This Merchandise Additionally Obtainable To Purchase” part, which reveals related competitor gadgets with the bottom worth.

Are you able to promote internationally with Amazon?

You actually can! The European marketplaces on Amazon have been unified to permit sellers to fulfil gross sales throughout the corporate’s French, Spanish, German, Italian, and UK marketplaces concurrently.

It’s price noting, nonetheless, that the extra charges, taxes and administrative obligations that come as half and parcel of promoting internationally can add additional complexity and expense to the sale course of.

*When you’re eager to promote internationally however can not arrange a neighborhood checking account, utilizing multi-currency accounts resembling that supplied by Starling financial institution can assist the method.

Why promote on Amazon UK?

As we said above, the income generated alone makes Amazon UK a wonderful market to arrange a enterprise. And that’s with out considering the corporate’s different European marketplaces. So, what makes it such a profitable platform for on-line store house owners?

1. Ease

Over time, Amazon has streamlined its vendor setup course of. Thus, registering a vendor’s account and including merchandise to your new on-line retailer couldn’t be simpler. Add Title – Add Value – Add Situation – Click on “Sure”. As soon as confirmed, most listings go dwell inside quarter-hour.

2. Model Publicity

Amazon’s 2021 Small to Medium Enterprise (SME) Neighborhood Report concluded that gross sales exceeding £100,000 had been achieved by upwards of 14,000 sellers in its market. That determine consists of 1000 store house owners who reached £1 million in gross sales! Primarily, there’s scarcely a greater eCommerce platform upon which to achieve publicity.

3. Belief

Utterly tied to this constructive model publicity is the belief that the corporate dictates. Sure, Amazon’s authority as a reliable useful resource is seen as a mark of legitimacy for unknown sellers. This belief impact is enhanced, in no small half, by Amazon’s safe fee system.

4. Price

Whereas many on-line eCommerce platforms cost shopkeepers for the privilege of internet hosting their merchandise, Amazon UK has no such subscription charges. Furthermore, mixed with personalised delivery and dealing with prices, sellers with an Amazon market enterprise retain full autonomy over their enterprise.

5. Competitor Evaluation

When you’re new to the eCommerce sport, you’ll quickly study that competitor, and market evaluation is conducive to success. You’ll additionally discover that it’s a sophisticated try… however not in case you promote merchandise by way of Amazon.

All Amazon-based entrepreneurs have to do to analyse the market is seek for a product on Amazon itself. This may immediately retrieve rival listings, costs and delivery strategies for private overview.


How a lot do Amazon sellers make within the UK?

Within the UK market alone, Amazon enterprise sellers made £12.84 billion from gross sales in 2020.

Do you must pay month-to-month for Amazon UK FBA?

No, there’s no month-to-month subscription for FBA. Nonetheless, sellers are required to pay fulfilment and storage charges. With that in thoughts, sellers can count on to pay £0.30/month per cubic foot occupied in storage and this worth rises to £0.40 over the festive interval (October-December) resulting from additional inventory.

Is promoting on Amazon price it?

Completely. Amazon market is essentially the most worthwhile eCommerce platform for digital entrepreneurs because of the publicity, model id and belief it generates for its store house owners.

Do Amazon sellers pay for delivery?

Sure, in the event that they conduct cargo autonomously, Amazon’s sellers pay for his or her delivery. Nonetheless, the overwhelming majority will add delivery prices to the value of their product. Conversely, if store house owners use the FBA scheme, then the one prices they incur are storage charges.

What merchandise promote finest on Amazon UK?

Amazon has a wealth of finest promoting gadgets inside every product class that it hosts. A number of the hottest embody books, movie and television (by way of its Prime Video function), automotive equipment and tools and digital items.

Take a look at a number of the finest issues to purchase and promote for revenue.

Closing Ideas

In the end, there’s scarcely a greater eCommerce platform upon which to construct what you are promoting than the Amazon market. In consequence, retailer house owners of all ranges of expertise flock to the Amazon market to capitalise on the corporate’s model id, publicity and huge customership.

So, in case you’re trying to get promote on-line, the Amazon market is the place to be.

Naomi Willis
Newest posts by Naomi Willis (see all)