Throughout the growing world there are tens of millions of entrepreneurs, most of them girls, who’re engaged in a largely hidden however important type of digital commerce that runs parallel to formal e-commerce – casual on-line commerce (IOC). Interventions to assist girls maximize the advantages of IOC must be primarily based on a transparent understanding of the various kinds of girls who grow to be IOC entrepreneurs, as they’ve completely different backgrounds, objectives, and desires. This Focus Be aware from CGAP outlines the traits of IOC, maps the personas of the ladies who have interaction in it, and gives steerage to funders seeking to assist girls to generate livelihoods by means of IOC.
