Jose Campos, AIF®, EA, CFP®, CIMA®, managing companion of Revolutionary Funding Companions in Burlingame, California, is just not your typical advisor. Based on the CFP Board, lower than 3 % of CFP® practitioners are Hispanic, and fewer than 6 % are below 30 years outdated. Jose is each. Actually, he acquired all of his licenses {and professional} designations and bought the agency he now manages at a youthful age than most advisors.
In our current dialogue, Jose credited his motivation, distinctive mentors, and just a little little bit of luck for the success he’s discovered as a younger minority advisor and thriving enterprise proprietor.

Jose Campos, AIF®, EA, CFP®, CIMA®, with Commonwealth since 2017
Q: How did you get your begin in monetary companies?
A: Once I was in school, I did an internship with a agency that was a Tremendous OSJ, which is sort of a mini dealer/supplier inside a dealer/supplier. I labored in an administrative and service-type function. However, I used to be surrounded by monetary advisors and shortly realized that was the trail I needed to take.
I ultimately moved into enterprise growth the place I met with advisors at different companies and recruited them to hitch Cambridge Funding Analysis and our Tremendous OSJ (Gateway). That’s after I met my earlier employer, Kathie. I bonded along with her as a result of she had a tax background (I used to be an accounting main) that I believed was distinctive to the business. The humorous factor is, she ended up recruiting me to hitch her as a substitute of me recruiting her!
Since I already had my licenses, I began working with Kathie as a junior advisor/tax advisor. We introduced in a variety of new fee-based property in my first yr at Commonwealth.
Q: The place did most of your new enterprise come from?
A: Plenty of companies depend on referrals, however we by no means introduced in new enterprise that means. For the reason that agency I joined additionally had a tax enterprise, we had relationships with folks whose cash we weren’t but managing. They already relied on us and trusted us with their tax returns, so it was a pure development for me to deal with their investments as properly.
Q: That’s a uncommon mixture on this business, isn’t it? Many advisors work with CPAs as strategic companions to herald new enterprise.
A: I suppose we’re our personal strategic companion, then! I feel that’s the place issues are headed within the business. It may grow to be extra about holistic monetary planning—and that features taxes—than simply funding administration. For our agency, I need us to be a one-stop store, so we’re prepared for the following evolution of the business.
Q: How did you grow to be managing companion and sole proprietor of the agency?
A: We grew shortly with all the new enterprise we have been buying, so Kathie and I started discussing an earnout settlement. She retired, and I bought the apply from her. We have been dealing with a down market when Covid-19 arrived, amongst many different challenges. Surprisingly, I skilled important progress throughout that point. As a result of I’d constructed a variety of confidence with my tax shoppers, I felt like they trusted my information and experience.
Q: How have been you capable of develop your corporation so shortly with out bringing on extra employees?
A: I targeted on streamlining our operations and operating the agency extra effectively. I additionally dropped most of my fee enterprise since I didn’t have a working relationship with these shoppers. If I’m not speaking to my shoppers repeatedly, I’m not giving them the service they deserve.
I now have my shoppers right down to a manageable quantity and like to be hands-on. I discover my function in serving to them—that’s what makes me look ahead to getting up within the morning.
Q: As a Hispanic American, what hurdles did you face to get the place you’re right now?
A: My household emigrated from El Salvador to the USA after I was 6 years outdated. I used to be a part of the technology of Dreamers, although I had Short-term Protected Standing after I arrived. Due to this, I wasn’t eligible for monetary help, so I virtually didn’t go to school. If I hadn’t gone, and hadn’t carried out my internship, I’ll have by no means identified in regards to the monetary companies business.
Q: Do you face any boundaries now due to your ethnicity?
A: Right here within the Bay space, this isn’t a lot of an element as a result of it’s such a various neighborhood. Actually, most of my shoppers are various Individuals. It’s most likely totally different in different elements of the nation, however right here, I don’t assume it issues as a lot.
Q: Who’s your typical shopper?
A: Plenty of my shoppers are engineers in Silicon Valley. They’re those who’ve inventory choices, and that’s my specialty. They’ve constructed up a big quantity of worth and wish to diversify their portfolio, in order that’s how we begin the dialog. And, after all, we dealt with taxes for a lot of of them first. We most likely convert 5–10 tax shoppers annually.
Q: What has your expertise been like working with Commonwealth?
A: We joined Commonwealth primarily for its expertise—I believed it was far superior to the rest on the market. And now, I lean on them so much for his or her planning experience. At my earlier workplaces, it was as much as me to seek out one of the best product for an annuity or long-term care plan, for instance.
With Commonwealth, they’ve already carried out the due diligence in these areas, so I can lean on them just a little extra. Or, if I’ve a shopper that has an uncommon case, I can use them as a useful resource. They’ve been extraordinarily useful in that space.
So far as the folks and the neighborhood, it’s so welcoming. I’ve by no means felt a way of “I’m totally different” as a result of I’m Hispanic. I stand out due to my age greater than my ethnicity, however not in a foul means. Everybody I meet at conferences is impressed with how younger I’m and the way far I’ve come.
Q: Hispanics make up lower than 3 % of CFP® practioners throughout the nation. Why do you assume that’s?
A: For a lot of Hispanics, I feel the difficulty is visibility. As I mentioned, if I hadn’t interned at Cambridge, I most likely wouldn’t have had entry to this business. So, making extra Hispanics—extra minorities typically—conscious that this may very well be a profession path for them could be a giant step in the best path. The CFP Board is taking measures to just do that.
The opposite concern is that, from my expertise, a variety of Hispanics who do get into the enterprise are recruited by bigger companies to promote merchandise. It’s much less about turning into a wealth advisor and constructing relationships, in order that they find yourself getting burned out and leaving the business altogether.
Q: Do you might have any recommendation for different minorities seeking to get into the enterprise?
A: I’ve two items of recommendation: discover a good mentor, and get your licenses and certifications as early as potential.
Somebody I initially labored with requested me why I needed to get my Sequence 7, considering that I wouldn’t want it. However fortunately, I had an incredible mentor who regarded out for my greatest pursuits, made me conscious of the challenges I might face as a minority within the business, and inspired me to get these licenses and certifications. If it hadn’t been for him, I most likely wouldn’t have stayed on this business.