Be a Purple Cow Blogger

How to Be a Purple Cow Blogger

Picture by Daniel Quiceno M on Unsplash

One of many widespread errors that I see in lots of blogs is that they’re fairly merely unremarkable.

We’ve all seen seen these blogs – (and most of us if we’re trustworthy will admit to having written them sooner or later) – they’re the blogs you take a look at for just a few seconds with out really seeing something earlier than you surf on to another website.

Weblog readers solely keep on any given publish for an common of 96 seconds. Its not lengthy! So that you’ve solely acquired simply over one and a half minutes to make an impression – to do one thing exceptional that may rock your reader’s world, arrest their consideration and cease them scrolling the net like a zombie.

Two nice books that I feel all ProBloggers ought to learn are the Purple Cow and the Free Prize Inside (afffiliate hyperlinks). Each are by the writer Seth Godin. There may be a lot of goodness to chew over in these books that relate to running a blog – however one of many main take residence classes is about being exceptional – about being a ‘purple cow’.

We reside in a world the place we’re bombarded with messages all day lengthy from a wide range of media (together with the net) – so as to break by way of the noise along with your weblog its going to take one thing exceptional.

be a Purple Cow

How does one turn into a Purple Cow blogger? Its not a solution I can provide you – there isn’t any formulation to it, if there was everybody could be exceptional in the identical means and within the course of turn into simply one of many crowd once more. Nonetheless there are some belongings you would possibly like to contemplate in your quest for the Purple Cow:


One solution to seize consideration of readers is with visuals. Seth himself does this gorgeous effectively on his books and weblog with that bald head of his. I guess that is among the first issues that individuals take a look at once they come to his weblog each time. It grabs you, it stays in your thoughts – the weblog all of a sudden turns into ‘that weblog with the bald head’. Good branding will stand out – whether or not that’s a picture of you, your brand, robust model colors or a stylised feel and look in your weblog.


Have you ever ever been wanting by way of your Information Aggregator, or Search Engine outcomes and been completely grabbed by the title that somebody’s written for his or her publish? I do know I’ve many occasions. The title of your weblog and weblog posts are essential consideration grabbers. Think about using them to do exactly that. In fact your titles ought to match up with the content material you write – however experiment along with your titles a bit. You may also prefer to learn this publish: Write Nice Weblog Put up Titles.


Pictures positively seize your readers’ consideration and draw them into your weblog. You must watch out about their placement – however an image has the flexibility to completely seize your readers – as do logos. I don’t find out about you, however blogs which can be simply slabs of textual content flip me off sooner than a chilly bathe! Break your web page up a bit. At ProBlogger we use Unsplash for pictures and Canva for creating our graphics.

Content material

‘Content material is all the pieces’ is the cry that usually goes up about blogs. I disagree, it’s not all the pieces, however it IS fairly vital. In case you’re not writing compelling, intriguing, insightful, witty, humorous or helpful content material (or some mixture of the above) then you definately would possibly as effectively quit now. I’d extremely suggest that you just think about authentic content material too – while I do have some extra ‘information like’ blogs – it’s the unique content material that I write that just about at all times will get the eye. Quotes and hyperlinks are a dime a dozen. Do one thing authentic and also you’ll stand out from the group. Right here’s some suggestions so as to add originality to your content material.

Give one thing away

I’m not speaking right here about providing prizes (though they may work if they’re the best ones) however I’m speaking about contemplating giving your readers a present. Seth’s ebook Free Prize Inside takes readers again to the times once we have been youngsters and used to get these little plastic toys at no cost in our cereal containers and writes about how we must always think about what the ‘free prize’ is that we give away with our services or products to shock and delight your readers. What are you able to give away along with your weblog? In case you’re something like me, you keep in mind when somebody provides you one thing at no cost – it makes an impression. Assume outdoors the field slightly along with your free prizes, it doesn’t should be an precise bodily present, maybe its an award, perhaps its some data that others cost for, it may very well be a e-newsletter, it may very well be some private consideration to readers, it may very well be linking to your readers blogs.

There are various methods to make your weblog exceptional. In all probability the perfect factor you are able to do is to log on the websites and blogs in your bookmarks and begin asking your self what others are doing to face out. Why do you retain going again to your favourite blogs? What hooks you in? How might you be extra like them?

Be authentic, be shocking, be exceptional, be a Purple Cow!

Get extra Weblog suggestions from our Weblog Ideas for Learners sequence.

This publish was first revealed on March 19, 2005 and up to date June 23, 2022